The breath of IVV master glassmakers

From artisans to artists, the passage is fast. 
IVV – Industria Vetraria Valdarnese – was founded by a group of master glassmakers in 1952, in San Giovanni Valdarno, in the heart of Tuscany. Over the years, the company has established itself among the European protagonists of the production of blown glass and handmade. Combining research on matter, design, techniques of traditional craftsmanship and control of processes, it has distinguished itself for having given life to objects that constantly reinterpret and renew the space and the table.

What does it mean for you made in Italy?
The Made in Italy for IVV is a productive philosophy, the symbol of the italianity of the world. 
It is not only about conceiving a product or producing it in Italy, but it is the fruit of an organic process in which the two phases are and must be intimately linked together, rooted in our territory, from which our creations derive lifeblood and Reflected in the finished product. We are Italians not by chance. Our land is known for its style and its know-how. From artisans to artists, from merchants to industrialists, from art to design. Ours is a story that has roots in centuries of unparalleled artistic and scientific creations, born out of love for beauty. Only if you have culture and traditions can you still give birth to beauty.

What is the value of Italian artistic craftsmanship? 

The Craftsman work has always been one of the hallmarks of Italian culture, has always been an element of recognition of our country in the world, synonymous with quality, a tradition that continues and is renewed, using raw materials selected, respecting environmental safety standards, professional ethics criteria, attention to detail, functionality, style and prestige

What inspired your work and your style?
The constant will to propose objects created for the use and not for the collection or contemplation, objects for our daily life. An accessible, identifying and distinctive luxury.
What is your business philosophy?  
The determination to work with a “timeless” material, pure and natural, and to pass on the love for the fruit of the artisan know-how to the new generations.

What is luxury and how does it express itself in your work?
The surrounding of objects that are expression of the “beautiful” and that, as such, can enrich, soothe, inspire the daily lives of those who live them, consciously, when the gaze deliberately falls on them or unconsciously, when you pass them fugaciously Beside it, instinctively Perceptone’s presence. The objects we create want to be an expression of an “affordable luxury”, tied not only to the material value of the object, but to the intrinsic value that caused its birth.

Your MISSION in a word, or your slogan.
Anticipating the trends of contemporary living…. designing simplicity understood as immediately understandable and identifying products.

What is your brand in Italy and the world today?  
Tradition projected in contemporaneity, the know-how artisan translated into industrial dimension, an adventure started in 1952 and that for sixty-six years has indelibly marked the history of design with iconic products and anticipatory of fashions and trends . The IVV brand means to be today the largest and most long-lived company in Italy of blown glass and handmade.

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