From artisans to artists, just a breath.
IVV – Industria Vetraria Valdarnese – was founded by a group of master glassmakers in 1952, in San Giovanni Valdarno, in the heart of Tuscany. Over the years, the company has established itself among the European protagonists of the production of blown glass and handmade. Combining research on matter, design, techniques of traditional craftsmanship and control of processes, it has distinguished itself for having given life to objects that constantly reinterpret and renew the space and the table.
What does “Made in Italy” mean for you?
Made in Italy for IVV is a productive philosophy, the symbol of Italian craftsmanship in the world. It consists of an organic process in which the initial phase, to conceive a product, and the final one, to produce it, are closely linked and derive the lifeblood of the territory in which they occur. The fruits of all this are our creations. Our land is known for its style and its know-how. From artisans to artists, from merchants to industrialists, from art to design. Ours is a tradition rooted in the history of art and science and is born from the love of beauty. Only if you have culture and traditions can you give life to eternal beauty.
What is the value of Italian artistic craftsmanship?
The craftsman’s work has always been one of the hallmarks of Italian culture. It’s an element of recognition of our country in the world and it is synonymous of quality. We are talking about a tradition in continuous renewal, which deals with details, design, and functionality. The Italian artistic handicraft guarantees the use of selected raw materials, the respect of the environmental safety standards with a strong professional ethic.
What inspired your work and your style?
The constant will to propose objects created for use and not just for pure contemplation – objects for our daily life. An accessible, identifying and distinctive luxury.
What is your business philosophy?
The determination to work with a “timeless” material, pure and natural, and to hand down the love of craft traditions to the new generations.
What is “luxury” and how does it express itself in your work?
The surrounding of objects that are expressions of “beauty” and that, as such, can enrich, soothe and inspire our daily lives. The objects we create want to be an expression of “affordable luxury”, tied not only to the material value of the object but to the intrinsic value that lead to its birth.
Your MISSION in a word, or your slogan.
Anticipating trends of contemporary living […] and design simplicity, intended as immediately comprehensible and identifiable products.
What is your brand in Italy and in the world today?
Contemporary tradition – the artisan’s tradition translated into the industrial dimension. It is an adventure which began in 1952 and that for sixty years has indelibly marked the history of design with iconic products and anticipation of fashions and trends. The IVV brand is the largest handmade blown glass company in Italy and also one of the oldest.