The Gucci Garden

A fashion venue in Florence

Next to Palazzo della Signoria in Florence, the historic Palazzo della Mercanzia hosts the wonderful Gucci Garden  ̶  a space conceived by creative director Alessandro Michele. The Gucci Garden features a store with one-of-a-kind items, the Gucci Osteria  ̶  a restaurant by three-Michelin-star chef Massimo Bottura  ̶  and the Gucci Garden Galleria exhibition curated by critic Maria Luisa Frisa.

 The opening room on the first floor is dedicated to Mondo Flora, the immortal motif that boasts countless interpretations and stylizations. Still today, this motif adorns the uniforms of the waiters and shop assistants working in the store.  The journey continues to the Sala Borse   ̶ the shrine of design and craftsmanship excellence featuring the historic items that have become cult.

  Sera is a space dedicated to stunning and sensual evening dresses, while clutches, jewels, and other objects of value are displayed in the Preziosi room. Besides the historic part, there are expositions and installations by contemporary artists selected in collaboration with Fondazione Pinault.

On permanent display on the second floor, Logomania reveals the evolution and timeless story of the iconic Italian Double G. The two final rooms are dedicated to Lifestyle and Sport, in homage to the It symbols and items inspired by these two themes.




This itinerary is a certainly not conventional journey across Gucci’s creativity and exclusivity. It retraces the story and aesthetic development of the cult Italian fashion house, making the visitor realize and appreciate the evolution through which Gucci followed, anticipated, and created fashion and design trends. 

The whole palazzo is a praise to the House’s oneiric world made of flowers, plants, patterns and splendour – a lively distinctive style. 

The Gucci Gardenopened in 2011, in the place of the Gucci Museo. The Garden gave a more dynamic and interactive touch to the previous exhibition, as it retraces the history and creative growth of the House and its products. The all-embracing itinerary goes through historic items, design creations, and interactive documents and videos with an eye for particulars, including the interior decoration. 

The room walls of the historic building were dressed in Gucci fabric wallpaper and decorated by eclectic artists, such as Jayde Fish, Trevor Andrew (also known as the GucciGhost), and Coco Capitán. A huge 19th-century oil portrait by Domenico Induno – “Fantino con bambina” – makes this scenery even more impressive.

The ground floor encompasses the Gucci Osteria run by chef Massimo Bottura, and the exclusive boutique that sells unique clothes and accessories, like brocade skirts and silk bomber jackets with gothic writings. 

This is a beautiful garden where the forbidden fruits are the amazing fashion creations by the Tuscan renowned fashion house – not only is it an exhibition space, but also, in all senses, a mouth-watering experience for beauty and exclusivity lovers.

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